Client profile
Company: Enian Ltd
Clients: Phillip Bruner, CEO; Áron Kazay, VP of Product
Market: SaaS for renewable energy development
Enian’s flagship platform is the first enterprise SaaS solution that provides all of the management tools renewable energy professionals need in a single, easy-to-use interface. Before the product went to first release, Enian was using an early design to validate their ideas. Although potential customers in the renewable energy market were interested in the value proposition, they struggled to understand the software. When CEO Phillip Bruner first engaged with us, his goals were to accelerate the engineering and deliver a positive user experience.
Design transformation: reaching internal product clarity
Renewable energy professionals rely on documentation at every stage of the development process. Having discussed Enian’s product strategy, we knew that clear access to documentation was the highest priority for their users. However, the journey wasn’t as intuitive as it could be. After review, we made the recommendation to redesign the product.
“Initially, we drew up a limited scope of what we wanted to achieve with the outstanding list of features. Instead, what we got was a significant improvement to the overall product. The original concept we had was built around document storage and Mirren was very good at making that more flexible. It was a lot more than we were expecting and it’s paid dividends.”
Áron Kazay, VP of Product
To transform Enian’s project management user interface, we began by mapping out the interactions, redesigning the visual hierarchy and reorganising how documents link to the project schedule. For each stage, we were in continuous dialogue with Áron to clarify exactly how the product should work.
As we built the design prototypes, we worked closely with Phillip to turn them into marketing videos and key messages for his client meetings. This new internal product clarity led to redesigning the company website, so we pitched in to transform the user experience there too. We created a new information architecture for the website, redesigned the visual look and style templates, and wrote fresh copy for the product pages.
